Trusted by founders at
B2B SaaS Positioning Sprint
In 2 weeks, you'll walk away with a positioning strategy, a shared messaging framework, and a rewritten homepage — built around why your best customers actually chose you.
CrunchCoast by the numbers
Trusted by founders at
The service
A focused two-week engagement designed to find the positioning that makes your best customers obvious — and turn it into words your whole team can use.
4–6 positioning strategies ranked by risk
Based on your website, competitors, sales calls, and intake questionnaire. Each with risks and GTM implications.
Shared messaging framework
A focused document so your whole team speaks the same language — in sales, onboarding, and marketing.
Rewritten homepage wireframe
Production-ready copy mapped to your new positioning, ready for your developer to implement.
Pricing tiers
Based on your size and the resulting complexity.
Early Stage
Less than $500K annual revenue
Growth Stage
$500K – $3M annual revenue
Both tiers include the full 2-week sprint: positioning strategy, shared messaging framework, and homepage wireframe with production-ready copy.
Reserve your sprint →Client reviews
Henry helped us figure out what we were actually selling — and to whom. We'd been pitching 'financial education' to everyone. He rebuilt our positioning around a specific buyer with a specific urgency. Acquisition channels started making sense for the first time.
Réka Bors
Co-founder · Upledge (Fintech/Web3)
We had a product people loved but couldn't explain why they needed it. Henry introduced monetization models that balanced free and premium in a way that actually converted. Early adoption spiked and investor conversations got a lot easier.
Josefina Rozenwasser
Founder · Content Platform (B2C)
Henry cut through the noise fast. We were spreading across too many segments with inconsistent messaging. He focused us on the right customer profile and the language that resonated with them. Turnaround times dropped and growth became a lot more predictable.
Samuel Noriega
Founder & CEO · TaskerArmy
I came in with a great program and no clear way to talk about it. The audience segmentation work was a turning point — it let us reach the right people with the right message instead of broadcasting to everyone and converting no one.
Camille Filiol
Founder · 5Min4Love
Henry recommended we kill the freemium model entirely and go to a structured trial. Conversion rates improved significantly. More importantly, he helped us articulate why journalists should pick us over the generic alternatives — which is something we'd never nailed before.
Demo Peláez
Co-founder · Journo (Media Tech)
We were growing but couldn't explain the mechanism. Henry mapped our unit economics and identified the activation moment that actually predicted retention. Once we had that clarity, the whole GTM strategy clicked into place.
Alfredo Simón
Founder & CEO · Kryzum (Fintech)
Henry saw the positioning problem before we did. We were selling to restaurants when the real value was for the end customer. Reframing that unlocked a completely different go-to-market — and made our pitch to restaurant partners much easier too.
Jairo Trujillo
Founder · Whatseat (Food Tech)
We had too many customer types and were optimizing for the wrong one. Henry designed a segmentation framework and value-based pricing structure that let us enter new markets with confidence. The clarity was immediate.
Javier García
CEO · Bioconsumidores
Sound familiar?
If you check 2 or more, a positioning sprint will likely help. A lot.
Case studies
All cases anonymized. Details shared during our call.
Maintenance SaaS · B2B
A founder had no per-seat pricing. Subcontractors used the platform for free and kept bringing it to their other clients. We mapped the mechanism and rebuilt the entire GTM around it.
89% retention · 11 new clients · ~€6K setup + €300/mo
HealthTech · B2B2C
After 2 years trying B2C and corporate enterprise, we reframed the model entirely. One partnership unlocked 30,000 potential users and recovered CAC in under 30 days.
NPS 8.6 · CAC recovered <30 days · 30K+ users unlocked
Restaurant SaaS · B2B
Global metrics looked fine. Split by segment: CAC was 4x higher for one group, churn 3x higher. They were subsidizing the wrong customers with profits from the right ones.
+66% revenue YoY · €1.8M → €3M ARR
The process
Pre-Work
Week 01 — Strategy
Week 02 — Homepage
Questions
Three things: (1) recordings of all live sessions, (2) a shared messaging framework your whole team can use, and (3) a homepage wireframe with production-ready copy ready to implement.
About 6–8 hours total. 30 minutes for the intake form, four live sessions of 60–75 minutes, and some async feedback in week 2.
No. You get a wireframe with production-ready copy — structure and words only. Your team handles visual design and implementation. Most clients ship within a week of receiving the files.
No. You bring the customer knowledge — We bring the framework to extract and structure it. Adding customer interviews would make the process 3x slower and significantly more expensive.
Not at all. The sprint runs entirely in English over Zoom. We've worked with companies across Europe and Latin America. Positioning principles are universal.
If your positioning shifts, you may need to update your marketing to attract the right traffic. Assuming you do, conversion rates improve significantly for that audience. Past clients have seen homepage conversion increases of 25–66%.
Ready to start?
If you're not sure your positioning is the problem — it probably is. Let's talk.
Book a free call →